About
xiixii is the only brand, exclusively, for young Chinese which allows them to satisfy their hunger for the latest and coolest from the west.
For youngsters in the Middle Kingdom this means getting their hands on entertainment, fashion, music, sport, travel and much more from Europe, America and Australasia.
With hip music from Helsinki to Roma and addictive soap operas from Rio to Sydney, xiixii brings all these content to the audience in China. What’s more is that a Chinese skater, for example, can get his hands on rare skateboards made by a California guy in his garage via xiixii online shop.
This means that xiixii is for western brands and businesses the most desirable and logical way to reach a huge, and increasingly affluent, Chinese audience . The first step was to build the media vehicle xiixii.com, and turning it into the popular entertainment platform among young people in China.
